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14th Chetna Yatra-2018

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                                               Concept Note 14th Chetna Yatra

  1. The B&CS industry is on the threshold of a major transformation as we have completely replaced the analog networks with DAS. There are approx. 1400 Digital Addressable System (DAS) licence holders in India out of which more than 50% DAS Licence holders will not survive due to lack of knowledge, unprofessionalism, incompetent, etc.. 14th Chetna Yatra is focusing on ‘DIGITAL INDIA – FIT INDIA’ and also spread awareness to All DAS Licence Holders throughout the Country about ARPU, Piracy, Billing, GST, Digital Content, SMS, OTT, Broadband, VAS, IPTV, etc.. As per MIB phase IV of DAS has been completed successfully and Digital Set Top Boxes (STB) have been seeded in all the States & Union territories.
  2. DAS Phase IV covered 30 states, 5 Union Territories, 8000 number of urban areas and 689 numbers of Districts and 183 million TV households, as per data released by the MIB.
    14th Chetna Yatra will be flagged off on 5th Sept., 2018 from New Delhi to 31st Oct., 2018.
    The Objectives are:
    1. To educate & create awareness among MSOs, DAS licence holders & LCOs to do business as per Digital Addressable System (DAS) law.
    2. To educate MSOs, DAS licence holders & LCOs regarding: Latest Technology Up-gradation, Itemized Billing, Linkage of Subscriber data with Subscriber Management System, A-la-Carte & Package of Channels, Filling of Subscriber Application Form & many more.
    3. Spread awareness about Anti-piracy, Copyright & telecast only permitted channels by MIB.
    4. We will make aware and prepare our industry people about pros & cons of various MIB guidelines, TRAI rules & regulations, impact and incidence of G.S.T guidelines of Govt. of India, Taxation & on many other policy matters.
    5. How to increase ARPU from ground.
    6. Branding yourself as Broadcast Service Provider.
    6. We will organize discussions, meetings & lectures en-route of Chetna Yatra which will be delivered and attended by National & Independent MSOs, DAS licence holders, LCOs as well as the industry experts and captains of the policy makers etc.
    7. Information on Technology Up-gradation Like Digital Content, SMS, CAS, STB & HITS, OTT, VAS, Broadband, IPTV, etc.
    8. Skill development.
    9. Spread awareness to promote more independent headends & also about the Pradhan Mantri Mudra Loan Yojna (PMMY) facility for any technology up-gradation or new setup.
    10. Any kind of support on legal matters.
    Target Audience:
    1. Reach to LC1, LC2 Cities & Towns.
    2. Target to reach maximum no. of DAS licence holders to educate them.
    3. Broadcasting & Cable TV Professionals, ISPs, DTH Consumers, IPTV Technology Providers, MSOs, LCOs etc.
    4. General Public, School & College students, Educational Institutes, NGOs, Village Panchayats, Shopkeepers, Cyber Cafes, Hotels & Hospitality industry people, MNC’s, Hardware & Software companies etc.
    Sponsorship Opportunities
    We invite you to join hands with us in making the 14th edition of Chetna Yatra 2018 a mega success. There are ample opportunities for association available as per sponsorship details given below. We sincerely believe that your contribution towards the Chetna Yatra will go a long way in promoting for your products, brands and company.
    Being Sponsor prove your leadership in industry and provide maximum exposure of your product to the masses and industry stakeholders all over India. Sponsorship status maximizes your company’s visibility. Your company will be prominently featured as sponsor of 14th Chetna Yatra 2018. Showcase your brand to the most influential group of Broadcasters, Cable TV Operators, Government Officials, Renowned Experts, Professionals from the B&CS industry as well as audience in social media, mobile, analytics and cloud domain.
    You can also utilize the Chetna Yatra to share your company’s products and services with important decision makers in the industry because it has some unique features like:
    1. It’s the only campaign on wheels in the entire Broadcasting & CATV industry which covers around 450 cities, travel 30,000 kilometers in and around 55-60 days.
    2. It covers Millions of eye balls and engages crores of people from every breath of life.
    3. It is widely covered in trade publications, social media & electronic media also.
    4. A single platform to disseminate your message to your target audience.https://mib.gov.in/